It's Time for Change Alabama Can Count On!
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Roz's Vision
To deliver a winning vision rooted in financial responsibility, transparency, and opportunity for every Alabamian. This is more than a campaign. It’s a movement toward smarter stewardship and stronger communities.
Meet Rosilyn Houston
Rosilyn “Roz” Houston is a seasoned senior executive and board director with more than 30 years of leadership experience in the financial services, nonprofit, and corporate sectors. She is widely recognized for her trailblazing career as the highest-ranking female and first person of color to serve in the C-Suite and Management Committees of two global banking firms, reporting directly to the U.S. CEO and global division heads.
As Senior Executive Vice President and Chief People & Culture Officer of Santander US, Houston oversaw enterprise-wide human capital strategy, cultural transformation, executive succession, and board-level compensation and governance matters. In this role, she worked closely with the U.S. CEO, Global Division Heads, and international regulators, navigating complex U.S. and EU banking regulatory environments.
At BBVA US (now PNC), Houston held senior leadership roles including direct P&L responsibility for a $12 billion balance sheet spanning Retail, Wealth, and Commercial Banking. She led the U.S. Agile Office, driving the U.S. arm of BBVA’s global digital transformation strategy, and delivered measurable financial impact. Under her leadership, the U.S. Corporate Premises strategy reduced occupancy expense by $2.95 million while generating $12 million in net-gain sales. She was also a member of the BBVA US deal team that successfully executed the $15 billion sale of BBVA’s U.S. operations to PNC, one of the largest U.S. bank transactions in recent history. Her executive career spans regulated financial services, mergers and acquisitions, operational efficiency, governance, and organizational transformation.
As an act of service, Houston recently served 16 months, as Chair and Interim CEO of the Birmingham Civil Rights Institute, a nationally recognized institution dedicated to advancing social justice and education. She previously served on the corporate boards of Courtroom Sciences Inc. and Ludlow Litigation and has extensive governance experience with non–profits including the American Cancer Society, Girls, Inc., Teach for America, the American Heart Association, Prosper, and Smile-a-Mile.
Houston has been honored repeatedly as one of the Most Powerful Women in Banking (American Banker Top 25), named to Fortune’s Most Powerful Women list, and recognized among Black Enterprise’s Top Executives in Corporate America. In 2024, she was named a Woman of Impact by YHN Media Group, in 2025, Executive Leader of the Year by Minority Business Awards, and Woman of Impact by Momentum Women Leaders in 2026.
She is a certified executive coach (International Coaching Federation), a member of the Executive Leadership Council, and an active mentor of emerging leaders. Houston holds a B.A. and earned a M.A. in Management from the University of Redlands, with executive and leadership education certification from Babson College, The Wharton School, and Pepperdine University.
Houston is a member of Alpha Kappa Alpha Sorority, Inc., The Executive Leadership Council, The Links, Incorporated, and The Black MBA Association.
Her board and leadership expertise are grounded in:
